和以往相比,产品销售变得越来越困难了,残酷的竞争,逐渐压低的获利空间。
如何让目标用户直击产品,是每个商家都在苦苦思索的问题。无论是线下宣传,还是线上宣传,商家都需要利用优秀的、独一无二的手段来吸引用户,从而达成商业目标。
首先,要搞明白目标用户属于何种群体。其次,要谋划好以何种独出心裁的方式吸引他们的注意。
竞争在加剧,战线在拓展,从线下专卖店的针锋相对,再到线上网页设计的创新对决。产品销售现在不单取决于产品设计,取决于专卖店的室内设计,还取决于销售网站的网页设计。
一起来看看这些颇具创意的产品展示网页设计,看看他们是如何展示展品的,又是如何吸引目标用户的注意的。
Neopolitan Clothing
![30个引人入胜的产品展示网页设计赏析1](/UploadFile/jiaocheng/2016/1015/2099181727.jpg)
Stall & Dean
![30个引人入胜的产品展示网页设计赏析1](/Images/jiaocheng/2015-05-0705/3231849885.jpg)
Heartbreaker Fashion
![30个引人入胜的产品展示网页设计赏析2](/Images/jiaocheng/2015-05-0705/1927823801.jpg)
W + K Studio
![30个引人入胜的产品展示网页设计赏析2](/UploadFile/jiaocheng/2016/1015/2668866707.jpg)
Estates & Wines
![30个引人入胜的产品展示网页设计赏析3](/UploadFile/jiaocheng/2016/1015/2275879250.jpg)
IWC Schaffhausen
![30个引人入胜的产品展示网页设计赏析3](/Images/jiaocheng/2015-05-0705/1300768844.jpg)
Progress Packaging
![30个引人入胜的产品展示网页设计赏析4](/Images/jiaocheng/2015-05-0705/650088490.jpg)
Yii Design
![30个引人入胜的产品展示网页设计赏析5](/Images/jiaocheng/2015-05-0705/125803353.jpg)
Peter Nappi
![30个引人入胜的产品展示网页设计赏析6](/Images/jiaocheng/2015-05-0705/2143500341.jpg)
Cake Sweet Cake
![30个引人入胜的产品展示网页设计赏析7](/Images/jiaocheng/2015-05-0705/2913584211.jpg)
Gucci
![30个引人入胜的产品展示网页设计赏析8](/Images/jiaocheng/2015-05-0705/221431880.jpg)
Rachel Comey
![30个引人入胜的产品展示网页设计赏析9](/Images/jiaocheng/2015-05-0705/4059366644.jpg)
Converse
![30个引人入胜的产品展示网页设计赏析4](/UploadFile/jiaocheng/2016/1015/1386586586.jpg)
COS
![30个引人入胜的产品展示网页设计赏析5](/UploadFile/jiaocheng/2016/1015/433375298.jpg)
Marc Ecko
![30个引人入胜的产品展示网页设计赏析10](/Images/jiaocheng/2015-05-0705/2548981602.jpg)
ROLU 4 OMMU
![30个引人入胜的产品展示网页设计赏析11](/Images/jiaocheng/2015-05-0705/710336554.jpg)
Dsigndot
![30个引人入胜的产品展示网页设计赏析12](/Images/jiaocheng/2015-05-0705/1458286258.jpg)
Maru
![30个引人入胜的产品展示网页设计赏析6](/UploadFile/jiaocheng/2016/1015/2290021982.jpg)
Brooklyn Slate Co
![30个引人入胜的产品展示网页设计赏析13](/Images/jiaocheng/2015-05-0705/3002023606.jpg)
Normann Copenhagen
![30个引人入胜的产品展示网页设计赏析14](/Images/jiaocheng/2015-05-0705/2207415123.jpg)
Steven Alan Optical
![30个引人入胜的产品展示网页设计赏析7](/UploadFile/jiaocheng/2016/1015/2661346913.jpg)
Reserved
![30个引人入胜的产品展示网页设计赏析15](/Images/jiaocheng/2015-05-0705/1781535337.jpg)
Hard Graft
![30个引人入胜的产品展示网页设计赏析16](/Images/jiaocheng/2015-05-0705/906514866.jpg)
La Wine Agency
![30个引人入胜的产品展示网页设计赏析8](/UploadFile/jiaocheng/2016/1015/2548501667.jpg)
Versace Collection
![30个引人入胜的产品展示网页设计赏析17](/Images/jiaocheng/2015-05-0706/2824949909.jpg)
Black Box Press
![30个引人入胜的产品展示网页设计赏析18](/Images/jiaocheng/2015-05-0706/602047037.jpg)
Stella McCartney
![30个引人入胜的产品展示网页设计赏析19](/Images/jiaocheng/2015-05-0706/700366272.jpg)
Tsovet
![30个引人入胜的产品展示网页设计赏析20](/Images/jiaocheng/2015-05-0706/345105652.jpg)
Diesel Home Collection
![30个引人入胜的产品展示网页设计赏析9](/UploadFile/jiaocheng/2016/1015/1301822674.jpg)
adidas Singapore: Official Online Store
![30个引人入胜的产品展示网页设计赏析21](/Images/jiaocheng/2015-05-0706/1890636493.jpg)
Brooks Running – Shoe Advisor
![30个引人入胜的产品展示网页设计赏析10](/UploadFile/jiaocheng/2016/1015/830881492.jpg)
结论
利用创意的能量“冲击”用户,漂亮的图像循环旋转,流畅的滚动效果,简约的静态页面,美丽高清的产品设计。如果你能做到以上的一点或几点,那么你的网页对用户将会有莫大的吸引力