公益广告已经存在了大约一百年。公益广告能够教育大众,提高群体意识;癌症、戒烟、全球变暖、战争、暴力,这些都是公益广告大书特书的主题。
通过视觉表现来攫取公众的注意力,这是比较常用的表现手段。图像生动直观的表达出一种隐忧,让公众如临其境的感受到:如果再不做点什么,我们的美好的世界将被一点一点的破坏。
公益广告的要点就在于:要有视觉冲击力。要有触目惊心的效果以及图像的整体感,下面就是精选的25张公益广告,在这些案例中,图像能有效的冲击视觉、唤起情绪,而且整体的意象深远。
这些广告,更像是一种呼吁、一种声明。瞧瞧哪一张震慑人心让你过目不忘呢?欢迎评论分享下:)
WWF: Tree
![25例震慑人心的公益海报设计1](/Images/jiaocheng/2015-04-1017/2795496858.jpg)
Heart and Stroke Foundation: Future
![1](/UploadFile/jiaocheng/322011/3912121853/07/649712630.jpg)
Salvation Army: Politician
![25例震慑人心的公益海报设计2](/Images/jiaocheng/2015-04-1017/139348426.jpg)
Surfrider Foundation: Plastic Invasion
![25例震慑人心的公益海报设计3](/Images/jiaocheng/2015-04-1017/267307528.jpg)
World for All: Train
![25例震慑人心的公益海报设计4](/Images/jiaocheng/2015-04-1017/3582928594.jpg)
Dutch Heart Foundation: QR Bystanders
![2](/UploadFile/jiaocheng/322011/3912121853/07/4184082227.jpg)
Amnesty International: Tsunami
![25例震慑人心的公益海报设计5](/Images/jiaocheng/2015-04-1017/2992379319.jpg)
Ecuadorian Red Cross: Life Inside Life
![25例震慑人心的公益海报设计6](/Images/jiaocheng/2015-04-1017/3784138995.jpg)
Department of State Health Services: Share Air
![25例震慑人心的公益海报设计7](/Images/jiaocheng/2015-04-1017/1773059992.jpg)
World for All: Building
![3](/UploadFile/jiaocheng/322011/3912121853/07/589031518.jpg)
WWF Desertification: Elephant
![25例震慑人心的公益海报设计8](/Images/jiaocheng/2015-04-1017/2419124175.jpg)
Amnesty International: Pencil
![25例震慑人心的公益海报设计9](/Images/jiaocheng/2015-04-1017/602996598.jpg)
Operation Smile: Charlie Dot
![25例震慑人心的公益海报设计10](/Images/jiaocheng/2015-04-1017/2527672853.jpg)
Safe Kids: Football
![25例震慑人心的公益海报设计11](/Images/jiaocheng/2015-04-1017/2833992090.jpg)
OndAzul NGO: Sardine
![4](/UploadFile/jiaocheng/322011/3912121853/07/1063661760.jpg)
Operation Smile: Sally Monkey
![25例震慑人心的公益海报设计12](/Images/jiaocheng/2015-04-1017/2299892669.jpg)
TAC: Confusion, Overpass
![5](/UploadFile/jiaocheng/322011/3912121853/07/1914638273.jpg)
Samusocial: Stop the Nightmare
![25例震慑人心的公益海报设计13](/Images/jiaocheng/2015-04-1017/2361846704.jpg)
Fight for Peace: Favela
![6](/UploadFile/jiaocheng/322011/3912121853/07/3421468839.jpg)
Canadian Journalists for Free Expression: Tara
![25例震慑人心的公益海报设计14](/Images/jiaocheng/2015-04-1017/1921251064.jpg)
Pedestrian Council of Australia: Man
![25例震慑人心的公益海报设计15](/Images/jiaocheng/2015-04-1017/1328974699.jpg)
Stivoro: Open Road
![25例震慑人心的公益海报设计16](/Images/jiaocheng/2015-04-1017/471631486.jpg)
GirlHub: Amina
![25例震慑人心的公益海报设计17](/Images/jiaocheng/2015-04-1017/122170540.jpg)
Global Warming
![25例震慑人心的公益海报设计18](/Images/jiaocheng/2015-04-1017/2242940071.jpg)
Utah Department of Highway Safety: Alcohol Cuffs
![7](/UploadFile/jiaocheng/322011/3912121853/07/3585499975.jpg)
Greenpeace: Become David
![25例震慑人心的公益海报设计19](/Images/jiaocheng/2015-04-1017/1232908272.jpg)
So Acao Solidarity Movement: Much More than Trees
![8](/UploadFile/jiaocheng/322011/3912121853/07/667794716.jpg)