最原始的方法是使用embed

<embed src="flash/guanggao.swf" quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="726" height="263" wmode="transparent" scale="Exactfit"></embed>

但是这个标签IE不支持，IE可以使用object

<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"

codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,19,0"

width="726" height="263" data="flash/guanggao.swf">

<param name="movie" value="flash/guanggao.swf" />

<param name="quality" value="high" />

<param name="wmode" value="transparent" />

<param name="scale" value="Exactfit" />

</object>

如果想既兼容IE又兼荣其他浏览器可以这么使用

<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"

codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,19,0"

width="726" height="263" data="flash/guanggao.swf">

<param name="movie" value="flash/guanggao.swf" />

<param name="quality" value="high" />

<param name="wmode" value="transparent" />

<param name="scale" value="Exactfit" />

<embed src="flash/guanggao.swf" quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="726" height="263" wmode="transparent" scale="Exactfit"></embed>

</object>